The Markets lens in Almanac helps teams understand demand, competition, and performance using retail-centric market definitions that reflect how customers really behave.
The Markets view in Almanac defines and analyses markets using retail-relevant environments such as malls, centres, clusters, and trade areas.
This gives teams a consistent way to answer questions like:
Which markets truly resemble where we already perform well?
How does demand vary across different retail environments?
Are we comparing like with like when evaluating opportunities?
pass_by’s insights helped us to understand the full impact of our store network, not just in terms of store foot traffic, but how each venue supports our broader e-commerce strategy. It gave us the confidence to make operational decisions that were reinforced by data, and helped us to properly optimize millions in revenue."