15+ retail datasets, one platform

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PassBy measures where people actually went across 93% of US retail — every store, every week. If we already cover your brand, access opens the moment you enter your work email.

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93% of US retail covered 6,500+ syndicated audiences 6+ years of history Updated daily

Trusted by retail teams

Inside the 24 hours

Six kinds of signal, one platform

AlmanacFoot traffic

Foot trafficevery store, every week · Chicago, IL

0visits measured this week

Cross-shoppingwhere else your visitors went that trip

0%also visited a competitor the same day

Demographicswho shops there · index vs national 100

100

6,500+syndicated audiences behind every market

Spendcard transactions, not just doors

100spend index

$1T+in transactions indexed

Tripswhere the visit started, and what else they did

0%of visits begin in four ZIPs

Ottoask it like a person

Reading 6 years of visits, spend and trips…

Three ZIPs send 38% of your visitors and none has a store. 60614 indexes 174 for your core audience and spend runs 13% above the metro.

Not a sandbox

The whole platform, for a day

Markets

Any geography, any category

States, cities, CBSAs, ZIPs, malls and retail areas, each with 6,500+ syndicated audiences behind it and benchmarked against national, state or another market.

Locations & Brands

Every store, yours and theirs

Drill into any site in any network, benchmark against local competitors rather than a national average, and separate an execution problem from a market one.

Otto

Ask instead of clicking

Plain-language questions inside Almanac, and inside Copilot, Claude and ChatGPT. Run a Market Search and get a ranked shortlist of candidate markets back.

Twenty-four hours. Starting whenever you are.

One field. If we cover your brand you will be looking at your own markets in under a minute.

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