Claire's — Competitive Foot Traffic Intelligence

Stores

747

across 50 states

Visits / Store

192K

quarterly avg

Same-Store YoY

-8.7%

steepest in comp set

Visit Share

7.9%

of 5-brand total

Weekend Traffic

43.3%

★ highest in comp set

Holiday Lift

+47%

seasonal surge

Head-to-Head: Claire's vs Competitors

ⓘ

Claire's

747

Stores

192K

Visits/Store

-8.7%

Lovisa

198

Stores

183K

Visits/Store

-4.6%

Hot Topic

586

Stores

335K

Visits/Store

-5.0%

Miniso

394

Stores

525K

Visits/Store

-1.6%

Five Below

1,867

Stores

662K

Visits/Store

+0.4%

Claire's has the 2nd largest footprint (747 stores) but the lowest per-store efficiency (192K). Five Below (662K) and Miniso (525K) drive significantly more traffic per location — a 3.4x gap vs Five Below.

Per-Store Traffic Efficiency

ⓘ

Quarterly visits per store across competitive set

Five Below

662K

Miniso

525K

Hot Topic

335K

Claire's

192K

Lovisa

183K

Visit Share

ⓘ

Share of total foot traffic across 5-brand competitive set

67.9% Five Below

11.4% Miniso

10.8% Hot Topic

7.9% Claire's

Five Below — 67.9%

Miniso — 11.4%

Hot Topic — 10.8%

Claire's — 7.9%

Lovisa — 2.0%

Market Intelligence Map

Claire's Store Density & Per-Store Efficiency by State

ⓘ

Top market (200K+/store)

High density

Medium

Low

No presence

Top Markets — Claire's Performance

ⓘ

Market	Stores	Total Visits	Per Store
CA ★	87	19.2M	220K
FL	55	11.7M	212K
TX	78	14.5M	186K
GA	27	5.0M	185K
OH	30	4.8M	161K

Per-Store Efficiency by Market

ⓘ

220K

87 st

212K

55 st

186K

78 st

185K

27 st

161K

30 st

CA is the #1 market by efficiency at 220K visits/store — 15% above the national average of 192K. FL follows closely at 212K. Ohio trails at 161K — a 37% gap vs CA.

Traffic Patterns

Weekend Traffic % Comparison

ⓘ

CLAIRE'S ★ HIGHEST56.7% / 43.3%

Weekday

Weekend

HOT TOPIC64.3% / 35.7%

Weekday

Weekend

FIVE BELOW68.3% / 31.7%

Weekday

Weekend

LOVISA / MINISO68.4% / 31.6%

Weekday

Weekend

Claire's captures the highest weekend traffic share (43.3%) in the comp set — 12 points above Lovisa/Miniso. This signals strong destination/recreational shopping behavior, but weekday traffic is an opportunity.

Holiday Traffic Lift

ⓘ

+123.9%

Lovisa

+58.8%

Hot Topic

+47%

Claire's

+25%

Miniso

+9.8%

Five Below

Lovisa leads with a +123.9% holiday lift — nearly 3x Claire's seasonal uplift (+47%). Claire's holiday performance is mid-pack, trailing Lovisa and Hot Topic (+58.8%) but ahead of Miniso (+25%) and Five Below (+9.8%).

Year-over-Year Momentum

YoY Same-Store Traffic Change

ⓘ

All brands declining except Five Below — Claire's has the steepest drop

Claire's

-8.7%

Hot Topic

-5.0%

Lovisa

-4.6%

Miniso

-1.6%

Five Below

+0.4%

-8.7%

Claire's YoY decline

Claire's is declining fastest in the comp set at -8.7% YoY. Miniso (-1.6%) and Five Below (+0.4%) are significantly outperforming — suggesting the category isn't the problem. The traffic challenge is Claire's-specific.

Key Takeaways

📉

Traffic Challenge

Claire's is declining -8.7% YoY — the steepest drop in the comp set. Miniso (-1.6%) and Five Below (+0.4%) are significantly outperforming, suggesting the category isn't the problem.

🏪

Per-Store Efficiency Gap

At 192K visits/store, Claire's trails Five Below (662K), Miniso (525K), and Hot Topic (335K). The gap is 3.4x vs Five Below — the largest per-store efficiency difference in the set.

🛍️

Weekend Destination

Claire's 43.3% weekend traffic is the highest in the comp set — 12 points above Miniso/Lovisa. This signals Claire's is a destination brand, but weekday traffic is an opportunity.

See how this looks at the store level

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