| Brand | Stores | Visits/Store | Visit Share | YoY | Weekend % | Holiday Lift |
|---|---|---|---|---|---|---|
| 553 | 58K | 37.2% | -3.1% | 32.6% | +40.2% | |
| 871 | 26K | 26.0% | -9.3% | 44.3% | +70.2% | |
| 307 | 43K | 15.5% | +1.6% | 45.1% | +55.7% | |
| 590 | 31K | 21.4% | -5.0% | 37.9% | +43.9% |
Zumiez operates 553 stores with 81% in enclosed malls. While Journeys has the largest footprint at 871 stores, Zumiez generates 2.2x more visits per store (58K vs 26K) — making it the most efficient retailer in the category by a significant margin. PacSun is the closest per-store competitor at 43K.
PacSun is the only brand with positive YoY traffic. Journeys declining fastest at -9.3%.
| State | Stores | Total Visits | Visits/Store |
|---|---|---|---|
| CA | 85 | 5.4M | 63K |
| TX | 47 | 3.1M | 66K |
| FL | 35 | 2.3M | 65K |
| NY | 26 | 1.5M | 59K |
| WA | 18 | 1.1M | 61K |
Zumiez skews heavily weekday — suggesting a different customer journey vs PacSun/Journeys whose traffic peaks on weekends.
Journeys captures the largest holiday surge. Zumiez's lower lift suggests more stable year-round traffic — less dependent on seasonal spikes.
🏆 Per-Store Leader
Zumiez generates 58K visits per store — 2.2x more than Journeys (26K) and 35% more than PacSun (43K). The most efficient store network in the category.
📉 Category Headwind
The entire category is declining except PacSun (+1.6%). Zumiez at -3.1% is outperforming Hot Topic (-5%) and Journeys (-9.3%). Relative strength, not growth.
🗺️ Texas Overperforms
Texas delivers 66K visits/store — the highest efficiency of any major market and 14% above the national average. FL (65K) also outperforms CA (63K) despite fewer stores.
See how this looks at the store level
This is a category snapshot. PassBy can show you exactly how Zumiez performs at each location, in each trade area, against each competitor — in real time.