Stores
1,117
across 49 states
Visits / Store
41.3K
quarterly avg
Same-Store YoY
-6.9%
1,114 same-store base
Visit Share
20.4%
vs Five Below 57.3%
Weekend Traffic
34.3%
vs Hobby Lobby 23.3%
Holiday Lift
+25.9%
vs Hobby Lobby +32.2%
Store Footprint & Per-Store Traffic
1,117
Stores
41K
Visits/Store
1,047
Stores
37K
Visits/Store
226
Stores
46K
Visits/Store
1,867
Stores
69K
Visits/Store
61
Stores
23K
Visits/Store
Per-store traffic comparison
Michaels pulls 41K visits/store vs Hobby Lobby's 37K — a 12.5% per-store traffic advantage despite similar store counts. Five Below leads per-store traffic at 69K but competes in a broader value retail space.
Visit Share
Share of total foot traffic across competitive set
Year-over-Year Momentum
Same-store foot traffic change, YoY
+0.4%
-3.4%
-4.1%
-6.9%
-7.3%
-6.9%
Michaels same-store
-6.9% YoY while Five Below grows +0.4%. But Hobby Lobby is also declining at -4.1%, suggesting category-wide headwinds — not a Michaels-specific problem. With JOANN's exit, displaced traffic represents a capture opportunity.
Market Intelligence Map
Store Density & Per-Store Efficiency by State
Store Density & Per-Store Efficiency
AKAK · Not operated
WAWA · 28 stores · 42K/store
MEME · 6 stores · 36K/store
OROR · 16 stores · 38K/store
IDID · 8 stores · 35K/store
MTMT · 4 stores · 33K/store
NDND · 3 stores · 29K/store
MNMN · 22 stores · 40K/store
WIWI · 18 stores · 39K/store
VTVT · 2 stores · 30K/store
NHNH · 5 stores · 34K/store
WYWY · 2 stores · 28K/store
SDSD · 3 stores · 30K/store
IAIA · 12 stores · 37K/store
ILIL · 42 stores · 39K/store
MIMI · 28 stores · 40K/store
MAMA · 18 stores · 43K/store
NVNV · 12 stores · 44K/store
UTUT · 14 stores · 40K/store
COCO · 22 stores · 42K/store
NENE · 6 stores · 35K/store
MOMO · 18 stores · 38K/store
ININ · 20 stores · 39K/store
OHOH · 30 stores · 41K/store
PAPA · 53 stores · 37K/store
CTCT · 10 stores · 42K/store
RIRI · 3 stores · 38K/store
CACA · 133 stores · 53K/store · #1 market
NMNM · 6 stores · 36K/store
KSKS · 8 stores · 36K/store
KYKY · 12 stores · 38K/store
WVWV · 4 stores · 34K/store
VAVA · 42 stores · 39K/store
NJNJ · 22 stores · 43K/store
DEDE · 3 stores · 40K/store
AZAZ · 29 stores · 47K/store
OKOK · 10 stores · 37K/store
ARAR · 6 stores · 35K/store
TNTN · 16 stores · 40K/store
NCNC · 38 stores · 42K/store
MDMD · 18 stores · 42K/store
DCDC · 1 store · 52K/store
TXTX · 89 stores · 43K/store · #2 market
LALA · 10 stores · 37K/store
MSMS · 4 stores · 34K/store
ALAL · 12 stores · 38K/store
SCSC · 14 stores · 40K/store
GAGA · 34 stores · 40K/store
HIHI · Not operated
FLFL · 81 stores · 45K/store · #3 market
NYNY · 55 stores · 42K/store · #4 market
Top (50K+)
High
Med
Low
Michaels Visit Share vs Comp Set
AKAK · No presence
WAWA · 22% share
MEME · 24% share
OROR · 21% share
IDID · 15% share
MTMT · 14% share
NDND · 12% share
MNMN · 20% share
WIWI · 19% share
VTVT · 16% share
NHNH · 18% share
WYWY · 11% share
SDSD · 13% share
IAIA · 18% share
ILIL · 20% share
MIMI · 19% share
MAMA · 23% share
NVNV · 22% share
UTUT · 19% share
COCO · 21% share
NENE · 15% share
MOMO · 18% share
ININ · 19% share
OHOH · 20% share
PAPA · 19% share
CTCT · 24% share
RIRI · 22% share
CACA · 32% share · #1
NMNM · 14% share
KSKS · 15% share
KYKY · 16% share
WVWV · 13% share
VAVA · 25% share
NJNJ · 26% share
DEDE · 20% share
AZAZ · 27% share
OKOK · 14% share
ARAR · 12% share
TNTN · 18% share
NCNC · 22% share
MDMD · 21% share
DCDC · 24% share
TXTX · 19% share
LALA · 14% share
MSMS · 12% share
ALAL · 15% share
SCSC · 18% share
GAGA · 19% share
HIHI · No presence
FLFL · 21% share
NYNY · 26% share
28%+
24–28%
17–24%
<17%
Top Markets — Ranked by Volume
| Market | Stores | Total Visits | Per Store |
|---|---|---|---|
| CA | 133 | 7.0M | 53K |
| TX | 89 | 3.9M | 43K |
| FL | 81 | 3.7M | 45K |
| NY | 55 | 2.3M | 42K |
| PA | 53 | 2.0M | 37K |
Per-Store Efficiency by Market
Michaels vs Hobby Lobby — Key States
Michaels store count advantage by state
Strongest in CA, NY, PA — Michaels dominates coastal/northern markets where Hobby Lobby has limited or zero presence. Texas is Hobby Lobby's home territory advantage.
Traffic Patterns
Weekday vs Weekend Split
AT HOME59.6% / 40.4%
BLICK ART64.9% / 35.1%
MICHAELS65.7% / 34.3%
FIVE BELOW67.9% / 32.1%
HOBBY LOBBY76.7% / 23.3%
34.3% weekend traffic — significantly higher than Hobby Lobby's 23.3%. Michaels stores are weekend destinations, driven by project shopping, classes, and family crafting trips. Hobby Lobby's Sunday closures create a major Michaels advantage.
Holiday Traffic Lift
+33.2%
At Home
+32.2%
Hobby Lobby
+25.9%
Michaels
+10.7%
Five Below
-8.6%
Blick Art
Arts & crafts retailers see massive seasonal spikes — Michaels' +25.9% holiday lift means the holiday window is critical. With JOANN's bankruptcy liquidation, this holiday season represents the biggest capture opportunity in a generation.
Key Takeaways
📉
Category Headwinds
-6.9% YoY, but Hobby Lobby also declining (-4.1%). Category-wide challenge — not Michaels-specific. JOANN's exit creates a significant capture opportunity across fabric, yarn, and craft categories.
🎨
Per-Store Leader
41K visits/store — 12.5% more than Hobby Lobby. Stronger per-store performance suggests better merchandising and customer loyalty. Weekend dominance (34.3% vs 23.3%) is a key driver.
🎄
Holiday Powerhouse
+25.9% holiday lift — arts & crafts retailers see massive seasonal spikes. Key window for capturing JOANN's displaced customers. With 1,117 stores, Michaels has the network to absorb this demand.
See how your store portfolio performs
This is a snapshot of Michaels foot traffic vs the competition. PassBy can show you exactly where you're winning, where competitors are gaining, and where the biggest opportunities are — including which JOANN locations represent the best capture targets.
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