Stores
9,111
across 49 states
Visits / Store
43.8K
quarterly avg
Same-Store YoY
+3.7%
8,578 same-store base
Visit Share
22%
vs Dollar General 45.7%
Weekend Traffic
32.4%
vs 32.2% Dollar General
Holiday Lift
+12.9%
vs +15.2% Dollar General
Store Footprint & Per-Store Traffic
9,111
Stores
44K
Visits/Store
19,895
Stores
41K
Visits/Store
7,079
Stores
47K
Visits/Store
1,902
Stores
69K
Visits/Store
Per-store traffic comparison
Dollar Tree generates 44K visits per store — 7% more than Dollar General's 41K despite having less than half the store count. Multi-price strategy is driving higher per-store conversion.
Visit Share
Share of total foot traffic across competitive set
Year-over-Year Momentum
Same-store foot traffic change, YoY
+4.3%
+3.7%
+0.6%
+0.4%
+3.7%
DT same-store growth
Dollar Tree is growing 6x faster than Dollar General (+0.6%). The multi-price point strategy is translating directly into accelerating foot traffic — momentum that supports aggressive expansion.
Market Intelligence Map
Store Density & Per-Store Efficiency by State
Store Density & Per-Store Efficiency
AKAK · 8 stores · 38K/store
WAWA · 105 stores · 42K/store
MEME · 32 stores · 39K/store
OROR · 82 stores · 41K/store
IDID · 38 stores · 37K/store
MTMT · 22 stores · 34K/store
NDND · 14 stores · 32K/store
MNMN · 92 stores · 42K/store
WIWI · 98 stores · 41K/store
VTVT · 12 stores · 37K/store
NHNH · 22 stores · 39K/store
WYWY · 12 stores · 33K/store
SDSD · 18 stores · 33K/store
IAIA · 72 stores · 40K/store
ILIL · 366 stores · 41K/store
MIMI · 198 stores · 42K/store
MAMA · 78 stores · 46K/store
NVNV · 52 stores · 44K/store
UTUT · 48 stores · 38K/store
COCO · 92 stores · 41K/store
NENE · 38 stores · 37K/store
MOMO · 148 stores · 42K/store
ININ · 142 stores · 43K/store
OHOH · 268 stores · 45K/store
PAPA · 218 stores · 44K/store
CTCT · 52 stores · 44K/store
RIRI · 16 stores · 42K/store
CACA · 816 stores · 60K/store · #1 market
NMNM · 38 stores · 38K/store
KSKS · 58 stores · 39K/store
KYKY · 112 stores · 43K/store
WVWV · 42 stores · 39K/store
VAVA · 188 stores · 46K/store
NJNJ · 128 stores · 48K/store
DEDE · 18 stores · 43K/store
AZAZ · 112 stores · 44K/store
OKOK · 82 stores · 41K/store
ARAR · 68 stores · 40K/store
TNTN · 168 stores · 44K/store
NCNC · 218 stores · 46K/store
MDMD · 98 stores · 45K/store
DCDC · 6 stores · 52K/store
TXTX · 788 stores · 48K/store · #2 market
LALA · 128 stores · 42K/store
MSMS · 72 stores · 39K/store
ALAL · 108 stores · 43K/store
SCSC · 108 stores · 44K/store
GAGA · 228 stores · 46K/store
HIHI · 12 stores · 42K/store
FLFL · 652 stores · 55K/store · #3 market
NYNY · 342 stores · 44K/store
Top (50K+)
High
Med
Low
DT Visit Share vs Comp Set
AKAK · 12% share
WAWA · 28% share
MEME · 18% share
OROR · 31% share
IDID · 16% share
MTMT · 15% share
NDND · 12% share
MNMN · 18% share
WIWI · 17% share
VTVT · 14% share
NHNH · 16% share
WYWY · 13% share
SDSD · 12% share
IAIA · 15% share
ILIL · 22% share
MIMI · 21% share
MAMA · 28% share
NVNV · 26% share
UTUT · 19% share
COCO · 24% share
NENE · 14% share
MOMO · 16% share
ININ · 17% share
OHOH · 21% share
PAPA · 23% share
CTCT · 27% share
RIRI · 25% share
CACA · 42% share · #1
NMNM · 15% share
KSKS · 14% share
KYKY · 13% share
WVWV · 12% share
VAVA · 24% share
NJNJ · 34% share
DEDE · 22% share
AZAZ · 26% share
OKOK · 13% share
ARAR · 11% share
TNTN · 14% share
NCNC · 20% share
MDMD · 25% share
DCDC · 28% share
TXTX · 22% share
LALA · 14% share
MSMS · 10% share
ALAL · 12% share
SCSC · 15% share
GAGA · 20% share
HIHI · 18% share
FLFL · 30% share
NYNY · 24% share
35%+
25–35%
18–25%
<18%
Top Markets — Ranked by Efficiency
| Market | Stores | Total Visits | Per Store |
|---|---|---|---|
| CA | 816 | 49M | 60K |
| FL | 652 | 35.8M | 55K |
| TX | 788 | 37.6M | 48K |
| NY | 342 | 15.2M | 44K |
| IL | 366 | 15M | 41K |
Per-Store Efficiency by Market
DT Market Share by State
% of value retail traffic captured by DT
Strongest in the West & Northeast — CA (42%), NJ (34%), OR (31%). Weakest in the Deep South where Dollar General dominates. Significant whitespace opportunity in Southeast markets.
Traffic Patterns
Weekday vs Weekend Split
DOLLAR TREE67.6% / 32.4%
DOLLAR GENERAL67.8% / 32.2%
FAMILY DOLLAR67.4% / 32.6%
FIVE BELOW67.9% / 32.1%
Remarkably uniform weekend traffic across the category — all brands within a tight 0.5pt range (32.1%–32.6%). Dollar Tree slightly over-indexes on weekends vs Dollar General.
Holiday Traffic Lift
+16.7%
Family Dollar
+15.2%
Dollar General
+12.9%
Dollar Tree
+10.7%
Five Below
Dollar Tree sees strong holiday lift at +12.9% — dollar stores capture seasonal discretionary spend effectively. With 9,111 stores and the multi-price strategy, holiday merchandising is a key traffic lever.
Key Takeaways
📈
Fastest Growing
+3.7% YoY — fastest same-store growth among dollar retailers. Multi-price conversion fueling momentum. Dollar General growing at just +0.6% — Dollar Tree is gaining 6x faster.
🏪
Expansion Opportunity
9,111 stores vs Dollar General's ~20K. 400 new stores planned for FY2026. Trade area analysis shows significant whitespace, especially in Southeast markets where DG dominates.
🎄
Holiday Strong
+12.9% holiday lift — dollar stores capture seasonal discretionary spend effectively. With 5,900 stores now multi-price point, holiday merchandising at higher price tiers represents incremental upside.
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