Car trips to Walmart markets near stadiums are outperforming the rest of the fleet. 11 days of tournament data.
Between June 11 and 21, 2026 — the first 11 days of the FIFA World Cup — car trips to 70 retail markets containing a Walmart within 5 miles of a host stadium grew +20.8% year-over-year, compared to +17.3% for the remaining Walmart fleet.
That’s a +20.8% match period uplift for stadium-area Walmarts, consistent across 9 of 10 host cities.
70 Walmart store markets within 10mi of stadiums show +20.8% YoY growth during the match period.
7 stores within 10mi
Torrance +43% · Hawthorne +38.9% · South Gate +38.9%
6 stores within 10mi
San Jose +50.9% · Mountain View +33.7% · San Jose +23.5%
4 stores within 10mi
East Point +27.6% · Decatur +26.8% · Atlanta +24.8%
2 stores within 10mi
Renton +25% · Bellevue +18.7%
5 stores within 10mi
Teterboro +70% · Kearny +19.4% · Garfield +19.2%
12 stores within 10mi
Miami Gardens +35.7% · Hollywood +20.8% · North Miami Beach +20.2%
Gillette — only 1 store, 4.3mi away, minimal growth.
Daily car trip data shows how Walmart markets near each stadium respond during the tournament — both on match days and off days.
Hourly car trip data reveals how Walmart markets respond to kick-off times — with pre-match shopping spikes and distinct post-match patterns.
The World Cup is generating a measurable, consistent tailwind for Walmart near host stadiums — strongest at SoFi (+38.9%) and persisting across 9 of 10 host cities through Matchday 2.
With the tournament running through July 19, this tailwind is likely to accelerate during the knockout rounds.
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